I have worked in the Irish fashion industry for fifteen years. As a fashion stylist I have created fresh and innovative content for top Irish fashion publications. I held the position of Chief Stylist for Irish Tatler magazine for over 6 years. I have styled and produced fashion shows for Harvey Nichols Dublin, Divine Boutique and Irish Fashion Exposure. I have also created unique campaigns for numerous brands such as Newbridge Silverware, BT2, Dunnes Stores, Peter Mark, Arnotts and Kildare Village.

In 2011 I started a personal styling service 'Styled By:'  working closely with clients looking for wardrobe makeovers, or sometimes just an outfit for a special occasion.

In 2012; with a change in family and home life I moved into the world of fast fashion, joining the Womenswear department of the Dublin Buying Office for Penneys/Primark. In the 20 months I was there I gained invaluable experience and great commercial awareness.

I have a well-rounded expertise in the fashion industry enabling me to successfully collaborate with businesses and brands to create inspirational and directional content that engages their audiences.


Since coming back to the world of styling I have worked on numerous high fashion editorials for IMAGE, Irish Country Magazine and The Gloss. I engage across multi platforms using social media as a way to raise my profile and engage with a new audience. I co-host IMAGE media's fashion podcast  'Smart Casual' in collaboration with Kildare Village; along with IMAGE magazine's fashion director Marie Kelly and staff writer Edaein O'Connell. In January 2019 I hosted my first live fashion and beauty event alongside celebrated makeup artist Paula Callan.

I'd LOVE you to get in touch, fill out the form below or email rickard.sarah@gmail.com

Looking forward to hearing from you. xs

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